What is a “Digital Pipeline”?

A Digital Pipeline is the process of using the Internet to attract attention, build an audience, and nurture your audience into sales-qualified leads.

You may use several tools in a Digital Pipeline, such as:

  • Your Website
  • Social Media
  • Email Marketing
  • Automation Software
  • CRM

Digital Pipelines also contain human-operated processes, such as:

  • Webinars
  • Copywriting
  • Sales-Focused Outreach

In all, a Digital Pipeline is a strategic path for your ideal prospects to find and follow to become your customer.