Strategic digital marketing consulting to help your service business profitably generate customers online.
I’m a lifelong creative with a passion for finding leverage in systems. The Internet is a tool that I think most businesses don’t leverage enough, and I’m here to change that.
Since taking on my first client in 2014, I’ve helped dozens of businesses develop confidence in their online presence and work towards tangible business results online – even during times of global pandemic.
In 2018 I met the owner of a small Montessori school that, despite an excellent reputation and referral rate, was facing a record low in enrollment.
Together we refreshed the company website, introduced high-quality photography to capture the students’ experience, and tied it together with a promotional plan that primarily leveraged Google Ads and organic content on Facebook and Instagram.
Within three years we were able to drop ad spend and rely on the organic content plan to keep waitlisted parents engaged, with enrollment remaining full.
In 2019 I collaborated with a colleague in Graphic Design on a medical consulting website.
Within a year the same client found themselves pivoting hard to meet a new public health demand: the COVID-19 pandemic. For the next couple years the whole team worked to pivot an existing brand in a rapidly-changing environment.
As an expert on the promotional team I worked to refine messaging, assisted with design of signage and promotional materials, and facilitated conversations with the client that led to clear and actionable results.
The website required multiple design shifts in support of launching new services, facilitating registrations for local testing sites, and frequent repositioning as the company pivoted along with state policy. It was an incredibly busy season, but the systems we built and selected held up to heavy traffic and generated multiple six-figures in revenue.
In 2018 I advised a general contractor who was
Together we refreshed the company website, introduced high-quality photography to capture the students’ experience, and tied it together with a promotional plan that primarily leveraged Google Ads and organic content on Facebook and Instagram.
Within three years we were able to drop ad spend and rely on the organic content plan to keep waitlisted parents engaged, with enrollment remaining full.
