Millions Generate Revenue Online

So Why Can't You?

You launched a website and wished for success, but it has become an exhausting cycle of investing time and money and getting little in return.

Solutions designed to take your business to the next level:

Website
Success Accelerator

Turn your website into an asset that produces a positive return while building your independent technical abilities.

Audio/Visual
Consulting

Dominate your market with video and podcasting by creating sustainable production systems and live-streaming setups.

Hyperlocal
Business Directory

Appear alongside other locally-owned, non-franchise, non-MLM businesses nationwide and get a valuable SEO backlink in the process with TownTalk.biz.

Creative
Conflict Resolution

Sometimes creative projects hit seemingly unbreakable roadblocks. Whether you're a client or a service provider, bring in an experienced third party to find common ground and move your project forward.

Done-For-You
Creative Services

Customized work scopes to supplement your team's abilities and availability with a team of hand-picked experts.

About Erik Soper

I’m a lifelong creative who has helped dozens of small businesses and NGOs find clarity around marketing, content management, team organization, and overall aesthetics. 

Websites &
Branding

Move beyond DIY and standardize your look.

Advisory
Services

Proceed with confidence in your marketing efforts.

Creative
Services

Build promotional systems around your website.

I’ve been in digital marketing since 2013, when I first started freelancing as a website designer. I’ve always had a fascination with marketing on the Internet, and when I began building websites for local small businesses and organizations I realized that I had found a set of skills that resonated well with my interests.

Something that I most enjoy about the digital marketing industry is that I am able to learn about many different industries, some that I wouldn’t normally consider working in, and help people in those industries grow their own businesses in partnership with my efforts.

In September of 2017 I gathered my experiences in digital marketing to form Soper, LLC (originally Clarity Business Design) with a clear goal: to build a company that my community can rely on for high-quality business website design services that make encourage measurable business growth. 

Get the
Perfect Web Design
For Your Business

Harness the Internet for your business with a web design subscription from Clarity Business Design.

Perfect For Getting Launched

Stake Your Claim Online

Every website we launch starts with a “minimum viable product” or MVP – this might be a single landing page, or a small blog for your business. 

We’ll coach you through getting your first pieces of content online and design a small website, true to your brand.

Then, after launch, we continue growing your website with your business needs by offering subscription-based service at a flat monthly rate.

Perfect For Redesigns

Refresh Your Web Presence

Our job doesn’t end when we launch your website.

Whether we built your last design or you’re bringing us a new challenge, Clarity works with you to give your audience a fresh experience in your website.

We believe that your website should be a living, evolving business tool – don’t you?

Subscribers can start a redesign any time – the rate stays the same!

Perfect For Online Operations

Attract & Serve Your Customers

Adding an E-Commerce store to your website?

We do that.

Building a custom Member Portal to provide exclusive content to your customers?

We do that.

Creating a public Online Directory to grow your network online?

We do that.

Increasing your monthly rate?

We don’t do that!

Whatever your business needs to thrive online, our WordPress-based system of trusted tools allows us to pivot your website to meet new and exciting online business opportunities without raising our service rates for each new feature.

Perfect For Managing Costs

Attract & Serve Customers Online

You need your website to grow your bottom line, not take from it.

Clarity helps you recuperate your website costs by:

  • Providing a flat monthly rate for your budget
  • Helping you launch revenue-generating features
  • Offering client-exclusive commissions through our Affiliate Program
  • Learning your business and providing strategic recommendations

Perfect For Keeping It Simple

Consolidated Website Services

Our one-stop solution for website design services includes a full suite of website support in your subscription:

  • Website Hosting
  • Website Design
  • WordPress Website Development
  • Content Management
  • Domain & DNS Support
  • Daily Backups
  • Emergency Restoration
  • Uptime Monitoring
  • Shopify & Kajabi Add-On Expertise
  • Password Management
  • Software Licenses Worth Over $700/year

We’ve got the technical stuff covered.

So go ahead – go shine in your business while we handle the website!

Clarity
Support Suite

Website Support

I’ve helped dozens of NGOs and small businesses create websites that they’re excited to promote.

  • Basic or Full-Featured
  • Custom Designed
  • Consumer-Friendly
  • Scalable Solutions

Branding Support

Underline Your Excellence

Modernize your company’s look, adapt to a new name, or demonstrate an exciting change in leadership.

With Soper, LLC’s combination of strategic conversations and graphic design expertise, you will be eager apply your visual brand identity on literally everything.

Marketing Consulting

Marketing your business is one of the hardest things to do consistently – unless marketing is your business.

We build strategies and systems designed to make marketing systematic and profitable.

Vendor Management

We realize that our clients may need to work with additional service providers in their promotional efforts.

We help you communicate a clear vision by taking the lead with your vendors so you can spend less time juggling, and more time defining the vision.

Asset Organization

Building a clean, organized system for storing your marketing assets is critical.

Whether your team is one person, or one thousand people, we use shared cloud-based storage to keep your asset library organized and accessible to your team members that need it – and secured from those who don’t.

Graphic Design

We design and implement templates, develop campaign visuals, and address ongoing miscellaneous needs to keep your marketing collateral universally aligned.

Copywriting Support

Writing clear and accessible language makes all the difference when communicating with your customers.

We take your knowledge and expertise, translate it for your market, and add a splash of your brand’s personality to create written content for your website, articles, sales materials, email campaigns and more.

Email Newsletter Sample

Photography & Video

Great design stands alone, but paired with excellent photography it becomes amazing.

Clarity sources expert photography services to make your business look its best online and in print.

For companies breaking into video, we also oversee production and align the results with your brand aesthetic and tone.

Promotional Support

Successful websites make the most of both organic traffic and paid online advertising. With a strategic approach to budgeting and paid media placement, we can capture attention and show off your brand to new potential customers.

Expert WordPress Design & Development Services

Flexible plans to keep your website in-step with your business.

Hosting Plans

Total

Customized monthly website design, development, strategy and support for your business.

Growth

Content & design upkeep paired with SEO monitoring to maintain relevance.

Power

Optimal WordPress hosting with routine care to keep your website current with developer updates.

Storage

Minimum-viable expert hosting support.

Projects

Consulting & Website Design

We provide in-depth strategy, graphic design, and marketing implementation for businesses operating at or under $3M/year.

Projects are customized to suit your needs and the anticipated growth of your business.

Consulting Projects

Whether you need a brand new website or converting from another system, WordPress is an ideal candidate to maximize long-term viability and utility of your business website.

40% of the Internet runs on WordPress – you’ll be in great company!

Converting your existing Wix, SquareSpace, or GoDaddy Website Builder into WordPress is easy with our preset packages:

Digital Pipeline Design

Get a hand-crafted plan for a cashflow-positive customer acquisition system, with implementation and early monitoring.

3-Month Engagement
Workshops are paid consulting sessions and will be credited to your first engagement invoice.

Seasonal Campaign

We work with your team to build and execute a paid customer acquisition strategy, providing prolonged support and recommendations to improve acquisition costs for a core offer.

6-Month Engagement
Workshops are paid consulting sessions and will be credited to your first engagement invoice.

Annual Campaign

We work alongside your team to fundamentally transform your marketing and advertising strategies throughout a year’s time.

12-Month Engagement
Workshops are paid consulting sessions and will be credited to your first engagement invoice.

Website Projects

Whether you need a brand new website or converting from another system, WordPress is an ideal candidate to maximize long-term viability and utility of your business website.

Standard WordPress Website

Partner with Clarity Business Design to release a new and exciting design that fundamentally establishes your online presence.

Flat-Rate Project

Complete Website Design

Launch a strong core for your marketing and advertising platform with a Clarity website design project.

Flat-Rate Project

Enterprise Design

Establish a powerful, consistent brand for your services, digital or physical products, and marketing collateral.

Flat-Rate Project | Quarterly Engagement

Programs

Internet-Driven Growth for Your Small Business

Marketing Consulting by Clarity Business Design focuses on helping businesses drive online revenue and measure profitability.

1-on-1 Coaching

Launch a strong core for your marketing and advertising platform with a Clarity website design project.

Monthly Membership

Group Coaching

Our most affordable option for ongoing Q&A support! Get access to Erik on a regular basis through our dedicated Slack community.

Monthly Membership

Achieve Business Growth with Our Expert Marketing Consulting and Coaching Services

Are you a small business owner seeking to expand your customer base and increase revenue? Clarity Business Design is here to be your partner for success.

Steady, reliable, and affordable marketing is essential for any business. However, effective marketing requires skill, knowledge, and resources you don’t have time to develop. That’s where our marketing consulting and coaching services come in.

Erik Soper works closely with you to understand your business, target audience, and goals. Working together, we can develop a customized marketing plan that delivers a strong return on investment. Our marketing coaches provide guidance and support to help you implement the plan and achieve exciting results.

Don’t let marketing hold your business back. Contact us today to schedule a free initial consultation and discover how our marketing consulting and coaching services can help you achieve your growth goals.

Build Your
Promotional Systems

Analytical and creative expertise, personalized to meet your challenges head on.

About Erik Soper

I’m a lifelong creative who has helped dozens of small businesses and NGOs find clarity around marketing, content management, team organization, and overall aesthetics. 

Websites &
Branding

Move beyond DIY and standardize your look.

Advisory
Services

Proceed with confidence in your marketing efforts.

Creative
Services

Build promotional systems around your website.

If your website is not operating and its best, and thinking about it keeps you from executing a plan to grow your company, then let us help you.

Our website strategy, design, and management system is available to help you maximize your web presence.

Clarity Web Services

Hosting, WP Upkeep, Content Management.
$ 150
/month
  • Content Management*
  • Performance Optimization
  • SSL, Hosting, and DNS Support
  • Traffic Engagement Reporting

Website Remastering

Your Web Design. Our Infrastructure.
$ 1,500
and up
  • Increased Website Performance
  • Powerful WP Design Tools
  • Premium WP Add-ons
New!

Website Design

Applied Marketing Strategy.
Tailored
Pricing
  • Marketing Systems Design
  • AIM Marketing Strategy
    Consulting
  • Content Development
  • Marketing Tools
    Setup
  • Website Remastering
    Infrastructure
  • Clarity Web Services

Problem #1: Low Traffic

“Build it and they will come” is not how websites work.

On today’s Internet, your customers are distracted by endless scrolling and AI-generated search results. Your industry has a dominating force that easily outspends your marketing budget and vacuums up the top spots on Google. 

You wanted your website to “stand out”… but the odds have been against you since the beginning.

No more is your website an attention-getting channel; your website must be an attention-retaining system for your business to meet its online goals.

Problem #2: Poor Conversion Rate

So you put a lead form, or maybe even a small shop on your website.

How’s that working out?

If your website got 1 million visitors tomorrow, how much do you think you would sell? How many leads would actually come in?

Would those conversions justify your website’s costs of time and energy?

Problem #3: Outdated Content

Have you kept your website up to date?

Does it look like it belongs next to your contemporary competitors?

Is it still serving your mission?

Or has it been sitting for 3 years looking (and reading) like it did when you stopped collaborating with your web designer?

Does just the thought of trying to update the website make your heart (and checking account) drop?

The Websites For Less Program by Soper, LLC is a combination of hands-on services and DIY promotional coaching designed to empower your small business to turn its underperforming website into an invaluable business asset.

There are 3 main components in the program to help you reach success: 

1. Site Audit

Get your website tuned up to better serve mobile visitors, measure conversions, and reach your target market.

2. Systems Coaching

Build up your internal capacity to capture attention online and streamline business operations in your website.

3. Upkeep Services

Leave the technical management of your website in expert hands while you and your team focus on driving traffic.

It is easier than ever now to launch your own website, or get a tech-savvy friend to help you.

This solves the first problem of business websites: becoming visible online. But what happens next?

Customers Trickle In

The Website Sits Idle

Many businesses will spend their entire budget creating a beautiful new website design. It will look exactly how they want, use their favorite words, and maybe show off a few great reviews.

Then... nothing.

The end up with no budget left and no time to invest in promoting the website consistently.

Maintenance Costs Provide Little Return

The Design Ages Out

Your Business Changes

Apply to the Accelerator

Limited seats are available! Complete the following assessment today to get started.
Days
Hours
Minutes
Seconds

Generous Support

To get the most out of your website management services, you need more than just technical expertise…

You need a friend in the industry.

As a Clarity Web Services client, you have access to my knowledge and advice concerning a number of areas related to your website’s core purpose as a tool for your company’s growth.

On top of this, our team is available to answer your technical questions and collaborate with other specialists you rely on for marketing, graphic design, IT support, and more.

Our Areas of Focus:

  • WordPress Technical Support
  • Hosting Technical Support
  • DNS & Email-Related Technical Support
  • Analytics Interpretation

We can’t guarantee that we’ll solve every issue, but we do our best to leverage the resources and people at your disposal to give you the best answer we can, every time.

Relationships Matter Here

At the start of your website management service we will schedule a brief video or phone call with you to meet you, hear your needs, and speak about specific challenges that we are handling for your site.

Value: $300/month

The Clarity Approach to Website Design

A website is a 24/7 company representative with the highest potential accurately reflect the company brand. Most importantly though, a good website serves the future of its company by playing a measurable role in the sales funnels and marketing tactics that make the company successful.

Every marketing tactic possible points to the company website – whether it’s the intended destination or simply a means for a prospect to validity the company.

No marketing materials, storefront, or word-of-mouth efforts are flexible or reliable enough to represent a company brand better than the website, which is why we begin each project by carefully considering our clients’ objectives before we begin considering designs and layouts for the website.

The right website will serve the future of your company – not the past, and not the present. In order for our designs to serve the future we consult with our clients to determine their audience, their company image and their brand message, and what numbers they see in their business a few years out.

From there we begin with our design process, with an emphasis on clean layouts and streamlined user interfaces.

Does your company need a Clarity website?

Who am I?

My name is Erik Soper, and I own a company called Clarity Business Design in Washington State.

For more than 10 years I’ve been making myself familiar with the technologies and systems that make websites possible.

I have built and managed 50+ websites across various industries, ranging from nationally-distributed manufacturers to tiny non-profit startups.

I have owned my own business in the website industry for most of my adult career. 

What do I do for my website management clients?

My experience in assisting my customers with their websites has shown me that 90% of WordPress websites need the same specific set of management services.

What are those services?

In a nutshell, most WordPress websites need:

  • A Strong Technical Core
  • Streamlined Content Management Assistance
  • Generous & Compassionate Customer Service

I have been fortunate over recent years to work with some amazing, talented individuals who simply needed a friend in the Website Business to help them stress less and turn their website into an asset rather than an energy-sucking vortex.

Problem-solving is my passion, which is why I focus on bringing my clients all of those key services in increasingly powerful ways.

Unfortunately, The Website Business Has A Bad Rap

Tell me if any of these statements sound familiar:

“I had a web guy, but he stopped responding and I can’t get ahold of him.”

“I hired a company to manage my website, and after paying them for 3 months they didn’t get anything done, took the money and left.”

“My website designer did an okay job, but the website has been hacked over and over.”

I’ve heard so many complaints and lamentations about website “experts” over my years in business… and it’s just sad.

I’ve had to salvage websites from abandoned web design companies, help my customers duplicate a site that they already paid for when their designer wouldn’t release it and hoarded the files.

I’ve stepped in to take up mission-critical tasks that were left undone for months because the owner simply had no time to dedicate into figuring out how to work their website while their friend, cousin, or web contractor stopped responding and supporting the website as promised.

 

There is good news, though – You don’t have to struggle with these issues any longer.

If you are like my clients, you may be looking for a way that your website can take less of your time to manage.

It may be so bad that you’re even considering taking your website down in the first place! 

Don’t do it! I can help you.

 

Introducing: Clarity Web Services

Clarity Web Services is my answer to a need for compassionate, specialized and comprehensive WordPress management services.

I’ve taken what 90% of my clients have asked of me and condensed it into solution for:

  • The company whose contract web manager has disappeared
  • The admin staff who struggle with the advanced technologies
  • Busy owners and managers who need to spend more time scaling their businesses and less time stumbling through the website interface
  • Most importantly, the challenges and frustrations that YOU face right now.

Let me show you what it includes:

The Clarity Approach to Website Design

A website is a 24/7 company representative with the highest potential accurately reflect the company brand. Most importantly though, a good website serves the future of its company by playing a measurable role in the sales funnels and marketing tactics that make the company successful.

Every marketing tactic possible points to the company website – whether it’s the intended destination or simply a means for a prospect to validity the company.

No marketing materials, storefront, or word-of-mouth efforts are flexible or reliable enough to represent a company brand better than the website, which is why we begin each project by carefully considering our clients’ objectives before we begin considering designs and layouts for the website.

The right website will serve the future of your company – not the past, and not the present. In order for our designs to serve the future we consult with our clients to determine their audience, their company image and their brand message, and what numbers they see in their business a few years out.

From there we begin with our design process, with an emphasis on clean layouts and streamlined user interfaces.

Does your company need a Clarity website?

Having A Website Isn't Enough.

Build a platform that transforms strangers into loyal fans.

No matter what stage your business is in, a strong digital foundation is necessary to provide critical information about your audience, imagery, and messaging.

The Problem

Most Businesses Need A Website

With the available options today, it’s easy to make a website that does nothing for your business.

Business owners and staff are overloaded with tasks demanding attention and the website often gets ‘put on the back burner’, stifled by a lack of attention. There are so many ways to make your own website, but businesses that try to do this often fall into a pattern where their website stagnates and doesn’t help the business grow.

Symptom 1

The wrong prospects fill your pipeline.

You’ve been giving it your all, but the leads in your sales process are too concerned with price and don’t understand what you actually do. This leads to wasting time on fruitless calls that make it hard to even want to run your business.

Symptom 2

You can't measure your website's impact.

It feels like you’re throwing money into a bottomless pit. Your website feels like an empty shell with no metrics or sales process, and your business doesn’t seem to be getting any traction because of it.

Symptom 3

Your website is slow and confusing.

You’ve picked your platform and selected add-ons or plug-ins to make it do what you think is needed – but leads complain that your website isn’t loading, and they can barely figure out how things work on the site.

Symptom 4

Your Website or Storefront Feels Empty.

You’re not alone if it feels like your business is in a dead end.

You might be getting enough traffic to feel like you’re making progress, but without any leads coming from the forms and no one booking appointments for services or purchasing your products – is that traffic actually worth having?

Symptom 5

Your company looks and sounds small.

You’re probably talking to prospects, but they sometimes tell you that a larger company is better for them – when all of their needs would have been met by your company.

Meet ERIK SOPER

I'm a brand-focused Creative Director with a passion for systems design.

I’ve worked with businesses of all sizes, from start-ups and small organizations to large corporations. My experience has given me a thorough understanding on how to best navigate the process in order refine your brand’s language as well as amplify it through design for web content creation.

I am confident that my approach will be effective in helping your organization to create an effective voice that tells people what makes YOUR company special!

The Solution

Better Website, Better Prospects.

The solution sounds simple, but requires answers to difficult questions. We are here to ask and help you answer those questions.

Have you ever had a lead come through your website completely out of the blue? Have they booked an appointment, spoken briefly with you, and chosen you easily without a complicated sales process? It’s an amazing feeling, and we want to help you experience it more frequently. 

01

Tell your story through the eyes of a customer.

Everyone loves to talk about themselves – which is why the business that talks about the customer instead can earn a distinct advantage against their generic competitors.

02

Focus your narrative on the ideal prospect.

By crafting a story that recognizes and articulates the inner needs of your audience, your visitors can feel confident that your expertise is the answer to their struggles.

03

Stand out by standing tall.

Proudly announce what your company stands for and why your customers choose to work with you. By showing the results and promoting the positivity of your vision you can help the right people come along for the journey, and help the wrong ones filter themselves out.

04

Turn your website into a 24/7 employee.

Imagine a world where your website brings qualified prospects into the pipeline at any hour of day, even on weekends. You can be confident that these are people who want to connect with you and give you their business because they have researched extensively before coming to this point.

We do this through strategy consulting coupled with language crafting skills so your content engages your visitors and helps them see you as the solution to their pains.

Our System

Leverage Our Experience.

Since 2014 we’ve helped dozens of clients to regain confidence in their brand presence online.

You can attempt to do use the same tools we’ve selected, integrate the same platforms and replicate our designs, but our experience is here to make the journey faster and easier. We don’t use any system that our clients couldn’t choose themselves, but our years of trial and error means that we get to save you valuable time and money by streamlining your path to the right solution for your business.

This is what makes Clarity Business Design an ideal partner for building your brand online. We focus on your needs just as well as your requests, in order to prescribe and execute on a viable path towards building the online business of your dreams.

Components

What You Get From Us

01

Branded Styling

Every website is tailored to align with the colors and visual choices surrounding your logo and brand identity.

02

Testimonials & Case Studies

Known as ‘Social Proof,’ our framework provides an easy system for sharing your customers’ stories throughout the website.

03

Blog & FAQs

Tell the world what is new with your company, share your insight, and thoroughly answer typical customer questions.

04

Core Landing Pages

By building focused pages that highlight your top offers, we help direct web traffic into content that directly serves their needs. Known as ‘Social Proof,’ our framework provides an easy system for sharing your customers’ stories throughout the website.

05

Hosting & DNS

We deliver your website to a hosting account you own and provide unique credentials for other essential online services.

06

Cohesive Content

FAQs, Testimonials, and Case Studies share the same categories as Posts so your organization remains consistent.

07

CRM Integration

Ensure that your web-generated leads end up in the right inbox and system to turn prospects into customers.

08

Site Training

You or your team receive hands-on training specific to your website in order to empower use of the website.

Warning

Don’t simply buy a new website.

Invest into the process. The systems we design for you will require some time and energy at first to create a clear vision. Allow us to guide you through this journey, and you will come out of it with new confidence (if not a little transformed).

We can’t guarantee overnight success – and in reality, isn’t overnight success a myth? What we can promise, however, is that your investment in a pleasing, systematic, and measurable web experience will save your business time, money, and effort for years to come.

Just as you cannot read the minds of your prospects, neither can we read yours. However, if you allow us to spend some time asking challenging questions and exploring new ideas, you just might wonder if maybe we can read minds after all. If you’re ready to get started, there’s no better time than right now.

See results in as little as two months.

Work with Erik Soper and the team at Clarity Business Design to identify what your website says, how it appears visually, and where the data goes.

The most important element in an online business is time. Search engines prefer established websites, and the more exposure you have to prospects and visitors the more likely you are to know why they choose you and how they come to find you organically.

By starting today and taking marketing off the back burner, even if this is your busy season, we can help you measure your business online and craft its persona to steer in the direction of your vision. 

Take Marketing Off The Back Burner!

Finally feel confident that your website is an effective business development tool.

Our
"Better Than We Found It"
Guarantee

We know for a fact that our systems work. We have improved every site that we handle, and look forward to improving yours.

Whether you stay with Clarity for 1 month or 100, within the first 30 days of launch your website will feature fast loading times, your urgent content changes will be done (provided that you send them to us), and we will have your Google Analytics in place to measure the website’s traffic.